Mrs Flower’s Burgers

I found a photo online of an old vintage menu with the title 'Mrs. Flowers' Burgers'. It got me thinking what if there was a plant-based burger shop that used flowers. So instead of just waiting for such a thing to exist, I brought it into existence.

Everything was drawn by hand, the typography, the illustrated icons and the logo variations. I then brought the drawings into illustrator where I refined them slightly but I wanted to keep them as original as possible. The colour palette is very much based on neutral tones and natural greenery, which helps the brand fit in with current movements including sustainability and plant-based diets.