A brand refresh for STARTCLUB_BNE, a 12-week startup program run at The Precinct, supporting founders as they validate, refine and scale their businesses.

As the program evolved, so did its audience. Originally designed for early-stage founders in the ideation phase, STARTCLUB_BNE has grown to attract startups with an MVP in market or early revenue, all working towards product-market fit. The challenge was to reposition the program to better reflect this more focused stage of startups.

The concept shifts the narrative from starting to progressing.
Rather than encouraging founders to take the first step, the refreshed brand is built around the idea of maintaining momentum and keeping the ball rolling. Initial visual motifs, such as a rocket, were distilled into simpler circular forms, while gradients and movement introduced a greater sense of progression and forward motion through the identity.

The resulting system feels more mature, confident and aligned with
the founders it serves. By reflecting the realities of building and refining a startup, the refreshed brand helps position STARTCLUB_BNE as a program for founders committed to growth, traction and
long-term success.