A conceptual brand identity and packaging for The Grind, a plant-based milk alternative designed specifically for coffee, created during my studies at Shillington.

Founded by Portland barista Tom Pringle, the brand was born from a desire to enjoy a creamy morning coffee without the environmental impact of dairy production.

The concept, Milk for the Grind, explores the relationship between process and ritual. Inspired by the craft of producing nut milk and the daily routine of making coffee, the identity centres on the idea of grinding – whether ingredients, coffee beans or simply working through the day.

The resulting visual language is rooted in texture, craft and simplicity, creating a brand that feels both purposeful and approachable.